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Converge Creative’s owners have spent over 14 years and more than 30,000 hours each building websites. Here are 5 important website lead-generating tips we’ve learned along the way. The key to good website content is simple – give your customers what they want. All too often, website content is written all about “me, me, me”

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new

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Antiquated search engine optimization tactics, such as link farming, have faded as technology has evolved. It’s a new era — one in which SEO is intertwined with user experience. This article outlines steps you can take to make sure your SEO efforts are working to convert new customers. We find often that clients struggle with or ignore

By: Dan Antonelli, Contributor, Entrepreneur.com The road to being a true-blue entrepreneur is paved with spectacular stories of crash-and-burn. It requires a certain type of stamina that few possess and an insatiable desire to do better than the day before. Such a demanding lifestyle has no boundaries in place, except for those self-imposed. This alone can prove deadly for

Small-to-medium businesses should always look for ways to outshine the opposition, and thanks to the world of digital media there has never been more opportunity for the creative, hard-working company to flourish. There’s a lot of advice on angles to pursue and methods to employ in building a reputation, and here are five that you can’t afford to ignore. Read

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JUST $53,897. That was the humble fundraising goal Ryan Grepper set on July 8, lowering his expectations for the second Kickstarter campaign for his Coolest Cooler creation, a hi-tech cooler jam-packed with all sorts of fun gizmos — from a built-in ice crushing blender to Bluetooth speakers and a USB charger. See, the first time Grepper took to the crowd-funding

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Many experts in social media don’t believe in the power of formal education — through either certificate or degree programs at colleges and universities — for anyone seeking to brush up on social media skills. Conferences, on-your-own learning and practical experience are better vehicles for absorbing knowledge about social media, they say. Read more

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The Business Insider has put together four C’s to developing an effective online brand for your company. Check out this article to find out more >

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Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics – the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social – to drive an overall increase in ROI? Check out this great article by Mashable to find

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Mashable has put together a great, simple 5-step guide to helping you implement a social media strategy for your business.  Read the entire article by clicking on the link below. HOW TO: Implement a Social Media Business Strategy >

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4 Myths About Social Media and Business

Wednesday, 27 January 2010 by

There are still many misconceptions about how best to use social media. To help cut through the hype, Mashable has taken the time to dispel a few social media myths. Read The 4 Myths About Social Media and Business now >

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The Facebook Guide Book

Friday, 15 January 2010 by

Facebook is the world’s leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook. – Pete Cashmore, Mashable> Read

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3 BIG Proposal Writing Mistakes

Monday, 11 January 2010 by

Over the years, we’ve helped clients streamline their proposal writing process through the development of proposal templates. During this process, we’ve identified 3 big mistakes that clients commonly make when writing proposals and we’re going to share them with you here. Focusing on yourself rather than your customer Many clients go on and on in

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Social Media ROI

Thursday, 07 January 2010 by

Another great video that is sure to get you thinking…

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How to Choose a Web Design Company

Wednesday, 06 January 2010 by

We know that many of you struggle with this, so we’re going to give you some good, unbiased advice. Unfortunately today, many companies choose a web designer or web design company primarily based on price – the lowest bid wins – and this sometimes leads to detrimental results. But there are many other key factors

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