Digital Marketing – Social Media, SEO, PPC |

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now created a new

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Antiquated search engine optimization tactics, such as link farming, have faded as technology has evolved. It’s a new era — one in which SEO is intertwined with user experience. This article outlines steps you can take to make sure your SEO efforts are working to convert new customers. We find often that clients struggle with or ignore

Many experts in social media don’t believe in the power of formal education — through either certificate or degree programs at colleges and universities — for anyone seeking to brush up on social media skills. Conferences, on-your-own learning and practical experience are better vehicles for absorbing knowledge about social media, they say. Read more

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Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics – the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social – to drive an overall increase in ROI? Check out this great article by Mashable to find

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Mashable has put together a great, simple 5-step guide to helping you implement a social media strategy for your business.  Read the entire article by clicking on the link below. HOW TO: Implement a Social Media Business Strategy >

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4 Myths About Social Media and Business

Wednesday, 27 January 2010 by

There are still many misconceptions about how best to use social media. To help cut through the hype, Mashable has taken the time to dispel a few social media myths. Read The 4 Myths About Social Media and Business now >

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The Facebook Guide Book

Friday, 15 January 2010 by

Facebook is the world’s leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook. – Pete Cashmore, Mashable> Read

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Social Media ROI

Thursday, 07 January 2010 by

Another great video that is sure to get you thinking…

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If you’re not already taking advantage of social media to grow your business, then you should watch the video below. We think it says it all!

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