Consulting

In today's business environment, it is crucial for companies to establish an enduring brand image that is easily recognizable by both existing and potential customers and to develop an effective business strategy to ensure long-term viability. At Converge Creative, our consulting experts can help you develop a brand identity and marketing strategy that uniquely positions your company and equips you to withstand competitive threats. We can also work with you to develop a communications plan to ensure you achieve your business objectives and assist you in the implementation of your strategy. From planning to tactical execution we're with you every step of the way.

We offer a wealth of consulting services for you to choose from:

Strategic Planning
Business Strategy, Marketing Strategy

Market Planning
Industry Analysis, Competitive Analysis, SWOT Analysis, Consumer Research, Segmentation Strategy, Product Planning, Pricing Strategy, Distribution Strategy, Promotional Strategy

Corporate Brand Conception
Corporate Identity/Naming, Corporate Positioning, Competitive Positioning, Logo Development

Communications Planning
Integrated Marketing Communications Strategy, Web Strategy, Budgeting

Writing and Editing
Content Development (both Technical and Creative Writing) for Corporate Publications, Collateral and Websites.

If you would like to find out more about our services email us at services@convergecreative.com.

Our Methodology

Phase 1: Research

• Gain an understanding of the company, products/services and the industry
• Identify and develop an intimate understanding of the target audience
• Analyze the existing brand image and competitive positioning
• Complete SWOT analysis
• Determine company needs.

Phase 2: Planning

• Identify short and long-term objectives
• Conduct brainstorming session(s) with client
• Complete strategic planning activities
• Present Strategic Plan to client.

Phase 3: Refinement

• Make final edits or refinements to Strategic Plan
• Receive final approval from client to proceed.

Phase 4: Implementation

• Work with client to implement Strategic Plan
• Deliver finished product(s) to client.

Phase 5: Evaluate

• Solicit feedback and complete evaluation.