HOW TO: Integrate Paid Search And Social Media For Better Marketing Results |

HOW TO: Integrate Paid Search and Social Media for Better Marketing Results

by / Friday, 02 April 2010 / Published in Digital Marketing - Social Media, SEO, PPC

Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics – the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social – to drive an overall increase in ROI?

Check out this great article by Mashable to find out more >

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