CruiseShipCenters.com

The Company

Cruise Ship Centers is a leading cruise vacation provider with superior knowledge of the cruise industry and established relationships with the world's top cruise lines. The company has a proven track record of providing customers with the highest quality, service and value that is unmatched in the industry.

The Challenge

Cruise Ship Centers is a leading Vancouver-based cruise vacation provider with superior knowledge of the cruise industry and established relationships with the world's top cruise lines. The company has a proven track record of providing customers with the highest quality, service and value that is unmatched in the industry.

Click on a project below to find out more about the work we have done for Cruise Ship Centers.

Web Design & Development

• E-Commerce Website.

E-Commerce Website
(www.cruiseshipcenters.com)

When Cruise Ship Centers (CSC) wanted to redesign their e-commerce website they turned to Converge Creative. The main challenges of the CSC site redesign project were to:

• Simplify the overall look and feel of the website while incorporating the use of multiple logos and ad banners
• Develop the layout and navigation for a newly designed five-step cruise selection process and integrate the new process into the site design
• Give more prominence to primary content features
• Appeal to more of a female demographic since, according to Cruise Ship Centers, the majority of their online users are female.

After gaining a detailed understanding of the cruise industry, Converge Creative was able to assist Cruise Ship Centers in developing a newly redesigned site which resolved their existing user interface challenges. We created a fun and vibrant site that incorporates the logo, banner advertising and primary content feature requirements of Cruise Ship Centers while appealing to more of a female demographic. The site homepage was divided into three major sections to accommodate primary content features, logo placements and banner advertising, and became the online user's gateway to the cruise vacation selection process. In addition, softer yet objective colours were utilized to attract the female demographic without alienating the male demographic. Finally, a simple user template was created to facilitate easy content updates to the site by Cruise Ship Center staff.

Through its newly redesigned e-commerce website, Cruise Ship Centers extends its ability to provide superior customer service not only by offering valuable information on cruises, destinations and schedules online, but also by making use of permission marketing (by inviting visitors to join their elite cruise club, sign up for additional information and enter online contests) to gather valuable information on both existing and potential customers. The current CruiseShipCenters.com website is a first step for the company towards fully harnessing the power of the Internet. Converge Creative is credited with developing the CruiseShipCenters.com site architecture, navigational elements, user interface and content update template.

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