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Grace, Kennedy & Company Limited Grace, Kennedy is one of the Caribbean's largest and most dynamic corporate entities. The company started in Jamaica in 1922 as a small trading establishment and wharf founders and has expanded and diversified over the years. Today, the Grace, Kennedy Group comprises a varied network of some 60 subsidiaries and associated companies located across the Caribbean and in North and Central America. Their operations span the maritime, distribution, financial, remittance and food manufacturing industries. Grace, Kennedy Remittance Services (GKRS) Ltd., the flagship company of the corporation's Information Services Division, in particular, is renowned for its aggressive representation of Western Union throughout the Caribbean. Today, the company boasts a network of 120 branches across Jamaica, Trinidad & Tobago, and Guyana. The company is also known for introducing FX Trader Cambio foreign exchange services and Bill Express bill payment services to the region. Click on a project below to find out more about the work we have done for Grace, Kennedy. Graphic Design
FX Trader Promotional Poster & Flyer FX Trader is a Cambio or foreign exchange center managed by Grace, Kennedy, which buys and sells foreign exchange to the general public as well as to corporate markets. It provides individuals and entrepreneurs with competitive exchange rates for most of the major global currencies through several conveniently located Cambio locations across the Caribbean. As part of its communications strategy for the promotion of FX Trader, Grace, Kennedy turned to Converge Creative to develop a poster and flyer in accordance with the company's design/branding guidelines that would help the company achieve its promotional objectives. We worked closely with Grace, Kennedy staff to develop the content and design for an eye-catching poster and flyer to be used to advertise FX Trader's Carnival promotion. The poster was put on display at all 17 FX Trader locations throughout Trinidad, as well as in the major city centres of Miami and New York. The promotional flyer was widely distributed throughout the local market. |
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