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WaterTrax

WaterTrax Inc. is a young Vancouver-based company that provides a unique Internet-based drinking water quality information system which offers comprehensive information about drinking water in a database format that is not available anywhere else. WaterTrax is focused on providing managers of public drinking water systems and regulatory agencies with fast, direct access to services and information essential in maintaining a safe drinking water supply.

Click on a project below to find out more about the work we have done for WaterTrax.

Consulting

Business Strategy / Plan

As WaterTrax was preparing to take their new Utility and Agency services to market, the company contracted Converge Creative to conduct detailed market research to aid in the development of the company's overall business strategy. Converge Creative is credited with providing WaterTrax with a detailed analysis of the water industry and the company's prospective target market for its new solution. Our consulting experts also worked closely with WaterTrax to develop the company's business plan, as well as comprehensive marketing and customer segmentation strategies that would ensure the future success of the company.


Presentation Materials

In addition to business planning activities, Converge Creative also worked with WaterTrax to revamp the company's image by redesigning the firm's presentation materials.


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The Results


WaterTrax Business Plan, Presentation, Email Marketing Campaign




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