Many experts in social media don’t believe in the power of formal education — through either certificate or degree programs at colleges and universities — for anyone seeking to brush up on social media skills. Conferences, on-your-own learning and practical experience are better vehicles for absorbing knowledge about social media, they say. Read more

Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics – the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, brand-building, hard-to-measure world of social – to drive an overall increase in ROI? Check out this great article by Mashable to find

Mashable has put together a great, simple 5-step guide to helping you implement a social media strategy for your business.  Read the entire article by clicking on the link below. HOW TO: Implement a Social Media Business Strategy >

There are still many misconceptions about how best to use social media. To help cut through the hype, Mashable has taken the time to dispel a few social media myths. Read The 4 Myths About Social Media and Business now >

Facebook is the world’s leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook. – Pete Cashmore, Mashable> Read

Another great video that is sure to get you thinking…

If you’re not already taking advantage of social media to grow your business, then you should watch the video below. We think it says it all!